Online Business Brand

The Internet is great way to brand you business & generate countless traffic to your website. A fantastic way to do this is by using Social Networking.

There are several Social Networking Sites they include:

1) Facebook
2) Twitter
3) Article Writing
4) EzineArticles

To brand yourself with the above Social Networking Sites, put a link to your website, as a Hyperlink so the customer can just click on the link to go to your site.

Facebook

What you need:

1) An account.
2) In your profile add What you do, your website links & a mission & vision statement & a photo of you.
3) Search for people who are currently working, self-employed, (plumbers, builders etc), Internet marketers. (Facebook will only allow you to add 20-25 friends a day so you may want to consider opening several a/cs.
4) Update your status as often as you possibly can, 3-6 times a day.
5) Like everything.

Twitter

What you need:

1) Followers
2) Update your status as often as you can

EzineArticles

What you need:

1) An Account
2) An article to write

When you write an article ensure that it relevant to your niche/market. When you go through the setup in the Author box, put what you do & a link back to your website.

Keep your Articles to a maximum of 500 words. Choose your Keywords before you start writing your articles, your keywords should be in the title.

When writing your article the way to do this is to

1) Write from experience

YouTube

What you need:

1) An account
2) Camcorder

What to video?

A video profile that you can add onto your lead capture page (your website). A video of any articles that you've written, when you write an article, do a video on it.
Videos on:

1) Personality.
2) Helpful - Teaching, coaching, software etc.

The other way to brand yourself is - Google AdWords Pay-per-Click(PPC).

These are all FREE ways to brand your business & FREE ways to generate traffic your website.

Google AdWords allow you to advertise your business. When you set-up your account you will be asked to enter a daily budget, this will determine how many times a day your add will appear on Google. You'll also been asked to enter the amount you want to pay when someone clicks on your ad, this called Pay Per Click(PPC).

When writing your ads use the AIDA model:

1) Attention - Get the users attention, this needs to be done in the headline.
2) Interest - Get there interest with in a couple of sentences underneath the headline.
3) Desire - Get the users desire to find out more.
4) Action - The action that the user needs to take next (visit {your website})

Facebook Acronym

The creation of an acronym for the word F.A.C.E.B.O.O.K. was developed to help you look at it through new eyes as a good way to be transparent and successful on Facebook. Share in this article are a few tips to help you in your journey of learning how to use Facebook to grow your business.

One way that you can think of Facebook is as a business component that is an extension of your business. As an extension of your business, Facebook can help you reach others online that you may not have had the opportunity to reach.

Below is the acronym to help you remember how you can use F.A.C.E.B.O.O.K. in unique ways:

• F: Friendly should always be the way you choose to be positive with others via Facebook. Even if someone doesn't treat you respectably, you shouldn't respond negatively. As a business owner, your online presence is very important and how you treat others need to reflect this.
• A: Access to you is something you clients and business partners like to have when doing business with you. Using some of the communication applications that Facebook provides is a way to build in accessibility. Doing a search in the Application of Facebook will render many helpful application such as Social RSS or Clobby.
• C: Connecting with your mentors, clients and business partner via Facebook means that you are able to have an open dialog or communication stream with them. This could allow you to attract new clients or business associates.
• E: Encouraging others is another way to grow your circle of influence on Facebook because being positive draws others to you. As you encourage others in a positive way then you too will receive encourage from those you are connected to via Facebook.
• B: Building your reputation online in your industry is another good example of how you can use Facebook. As you connect with others and share your information, your reputation with grow.
• O: Opportunity to network is one of the main reason to use Facebook. As you network, keep in mind that being pushy can be seen as negative. Show respect to others and get their permission before you blast them with information about you and your products.
• O: Overflowing goodwill is a great thing because you will be given the opportunity to give to others through your overage. Such as giving away freebies to those who "like" your fanpage on Facebook.
• K: Knowledge-sharing is important to growing your circle of influence online. By sharing your knowledge with others, you can become known as a subject-matter-expert which can help you cultivate a speaking career.

Hopefully, these tips will encourage you to implement Facebook in your business if you haven't already. If you have implemented it in your business, maybe you learned something new that you can do to use Facebook to grow your business.

SEO Techniques for Web Designers

1. Try to focus on plain websites. It loads quickly and easily crawl by search engines.

2. Choose page name relevant to the page content and should be human-friendly. If a page provides seo tips for webdesigners then it should be webdesigners-seo-tips.html not 16.html or webdesigners55.html. Also avoid underscore, use hyphen between the words.

3. The page should be content rich and keep the content inside the P tag.

4. Avoid use of table. If possible replace the table using div.

5. Optimize the images used on the website. It will help to increase the loading speed of images.

6. Add alt tags to the images and it should be relevant to the images.

7. Avoid use of javascript. The javascript creates problem in crawling the pages by search engines. Use external javascript file.

8. For better navigation, use bread crumbs. For example Home >> Tips >> Web Designer Tips.

9. Create sitemap for a website. It help robots to go to any page from this page.

10. Donot add CSS in the web pages. It will make a web page heavy. Use external CSS file.

11. Remove useless text from the page like comments text.

12. Avoid use of frame.

13. Use text navigation instead of image navigation. Text navigation will help users and search engines to navigate easily and it will help to increase ranking of the page in the search engines by a particular keyword used as anchor text.

14. Keep the page size not more than 30-50 kb.

15. Use heading tags for the target keyword of the page and also for the heading of the page.

Eyejot

Eyejot is a comprehensive, client-free, video-messaging platform which enables people to easily send and receive video messages from within their existing internet browsing environment, without the need to download or install any additional software.

Commonloop

A free service that extracts the "what, where, and when" from event-related email and web pages and puts the info on your desktop calendar, lets you invite others, and makes your CommonLoop calendar accessible from any web-enabled device.

billQ

billQ is a new web-based application that gives you an easy way to keep track of your bills. With billQ, you always know exactly what you have to pay, and when you have to pay it.